{"id":246,"date":"2021-09-21T14:47:25","date_gmt":"2021-09-21T12:47:25","guid":{"rendered":"https:\/\/www.kyleobley.com\/work\/?p=246"},"modified":"2025-01-12T15:00:07","modified_gmt":"2025-01-12T14:00:07","slug":"vanmoof-gridlock","status":"publish","type":"post","link":"https:\/\/www.kyleobley.com\/work\/vanmoof-gridlock\/","title":{"rendered":"Vanmoof &#8211; Gridlock"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"THE FUTURE IS FORWARDS | VanMoof\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IkNJ-xjgkJk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Heat, smoke, pollution\u2026 VanMoof\u2019s latest commercial features a gridlocked city where everything is stuck in reverse. Everything, except our hero and her e-bike. Brilliantly directed by Paul Geusebroek, the spot viscerally communicates the company\u2019s #ridethefuture slogan.<\/p>\n<p>Starting with a reversed combustion process inside a CGI car engine, the spot finishes with our hero riding forward, offering hope for a greener future. As she rides through a world in reverse, we see the moment right before a car crash, a shot that was accomplished by seamlessly combining multiple motion-control passes. The Glassworks team was also responsible for adding destruction to the crash and intensifying the suffocating feeling of the environment, a key aspect of the narrative.<\/p>\n<p>Director: Paul Geusebroek<br \/>\nAgency: DCMN<br \/>\nProduction Company: Halal<\/p>\n<p><strong>Glassworks Team:<\/strong><br \/>\nOn-set VFX Supervisor: Urs Furrer<br \/>\nLead 2D Artist: Kyle Obley<br \/>\n2D Artist: Urs Furrer<br \/>\n3D Artist: R\u00fcdiger Kaltenh\u00e4user<\/p>\n<p>Executive Producer: Ashley Goodwin<br \/>\nProducer: Rebecca Johnson<br \/>\nProduction Coordinator: Patrick Armstrong<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heat, smoke, pollution\u2026 VanMoof\u2019s latest commercial features a gridlocked city where everything is stuck in&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.kyleobley.com\/work\/vanmoof-gridlock\/\">Read the post<span class=\"screen-reader-text\">Vanmoof &#8211; Gridlock<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[9,29],"class_list":["post-246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-work","tag-glassworks","tag-halal","excerpt","zoom","full-without-featured","even","excerpt-0"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vanmoof - Gridlock - Kyle Obley<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kyleobley.com\/work\/vanmoof-gridlock\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vanmoof - Gridlock - Kyle Obley\" \/>\n<meta property=\"og:description\" content=\"Heat, smoke, pollution\u2026 VanMoof\u2019s latest commercial features a gridlocked city where everything is stuck in&#8230;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kyleobley.com\/work\/vanmoof-gridlock\/\" \/>\n<meta property=\"og:site_name\" content=\"Kyle Obley\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-21T12:47:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-12T14:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kyleobley.com\/work\/wp-content\/uploads\/2025\/01\/vanmoof.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"kyle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kyle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kyleobley.com\/work\/vanmoof-gridlock\/\",\"url\":\"https:\/\/www.kyleobley.com\/work\/vanmoof-gridlock\/\",\"name\":\"Vanmoof - Gridlock - Kyle Obley\",\"isPartOf\":{\"@id\":\"https:\/\/www.kyleobley.com\/work\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kyleobley.com\/work\/vanmoof-gridlock\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kyleobley.com\/work\/vanmoof-gridlock\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kyleobley.com\/work\/wp-content\/uploads\/2025\/01\/vanmoof.jpg\",\"datePublished\":\"2021-09-21T12:47:25+00:00\",\"dateModified\":\"2025-01-12T14:00:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.kyleobley.com\/work\/#\/schema\/person\/75f0275a85fe78092eb079c8142f1ae4\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.kyleobley.com\/work\/vanmoof-gridlock\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kyleobley.com\/work\/vanmoof-gridlock\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kyleobley.com\/work\/vanmoof-gridlock\/#primaryimage\",\"url\":\"https:\/\/www.kyleobley.com\/work\/wp-content\/uploads\/2025\/01\/vanmoof.jpg\",\"contentUrl\":\"https:\/\/www.kyleobley.com\/work\/wp-content\/uploads\/2025\/01\/vanmoof.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"vanmoof-gridlock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kyleobley.com\/work\/vanmoof-gridlock\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.kyleobley.com\/work\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vanmoof &#8211; 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